Violently erotic concept store and exhibition space, functioned in the area of San Telmo, Argentina.
Many media celebrated this initiative, Les Inrockuptibles published an issue completely about sex, and Tanto Deseo was the cover story and was spread all over the magazine. (From Spanish) “Without any doubt, one of the present oasis is Tanto Deseo, an erotic-artistic branch from APPETITE gallery, mothership of young art commanded by Daniela Luna. Tanto Deseo is an experimental essay, where pulsions are expressed under different topics.”
( Javier Villa, “Arte humedo”, Les Inrockuptibles”, 2007)
Underground party started in 2008, in a secret warehouse that guests could acces with a password, it mixed underground Djs and bands with site specific art interventions and performance.
As described at Time Out, “Arty meets party at Daniela Luna’s WarClub. Surrounded by cutting edge wall art, intellectuals and club kids, artists and collectors, the young and the old make up an eclectic smiling crowd. WarClub is the brainchild of enfant terrible art gallerist Daniela Luna. It has taken place, up until now, in this raw, industrial, multi-room space whose only modifications, in the punk spirit Luna most prizes, are an accumulation of graffiti, murals and installations.”
Pop up gallery in buenos Aires. Founded and conceptualized by Daniela Luna at the basement of a bookstore. Directed by Judith Villamayor.